Strategy Express John Middleton

ISBN: 9781841127071

Published: December 1st 2006

Paperback

126 pages


Description

Strategy Express  by  John Middleton

Strategy Express by John Middleton
December 1st 2006 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 126 pages | ISBN: 9781841127071 | 6.44 Mb

Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to makingMoreStrategy Express is the fast track route to mastering the essential aspects of strategy.

It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.



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